The iconic Oscar Mayer Wienermobile has officially been rebranded.
After nearly 100 years, the hot dog-shaped vehicle was called the “Wienermobile.”
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Its new name is “Frankmobile.” The vehicle first appeared in 1936.
Parent company Kraft Heinz recently announced the decision.
just linked 💅🌭💍 pic.twitter.com/q5AyB66VIK
— WIENERMOBILE (@Wienermobile) October 24, 2022
According to the Wednesday release, the name change is meant to pay “homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe.”
As strange as it is to say about a giant oblong car, for people of a certain age in America, it holds some genuine cultural heft. Well into the 2020s, there are still people who love that thing.
According to the news release, the maiden fleet of six Frankmobiles will debut this week. They have all sorts of new bells and whistles, including new decals and a new class of drivers, called “Frankfurters.”
If you’re not familiar with processed meat product lore, driving one of these vehicles is the ultimate honor among fans.
Formerly known as “Hotdoggers,” Oscar Mayer would routinely get thousands of applicants to drive its then-Wienermobiles before settling on just 12.
Thousands of people apply every year but only 12 are chosen to drive the massive hot dogs, which means the job is harder to get than an acceptance letter to Harvard University. https://t.co/KrmHHcqY4E
— The Seattle Times (@seattletimes) October 21, 2022
Hittin the hotdog highways! pic.twitter.com/qlh6MBcS08
— WIENERMOBILE (@Wienermobile) October 5, 2022
